The SIDE is located right next to the city's main shopping district. This Hamburg hotel is proximate to many nightlife options and Lake Alster which is one of the city's main hubs for recreational activities. The Church of St. Michael is approximately one mile away. From the SIDE it is approximately 20 minutes to the Fuhlsbuttel Airport by car.

The rooms at the SIDE feature a simple design with white walls and parquet floors. The rooms are all air-conditioned and include satellite television service, safes, wireless Internet connectivity and minibars. There are private baths in each room which have bathrobes and toiletries included courtesy of the hotel.

The SIDE features a full-service spa which offers facials, massages and lymphatic drainage treatments. There is also a workout facility onsite which includes cardio equipment among its amenities. The steam room and sauna provide a place to relax. There is a restaurant onsite called "[m]eatery", it’s a luxury steakhouse which specializes in steaks, tartar and burger.